Privacy Policy
1. Introduction
At MT Land Reliance (“Company”, “we”, “us”, or “our”), accessible via mtlandreliance.com (“Website”), we are fully committed to protecting your privacy and safeguarding your personal data. We recognize the importance of transparent and secure data practices and are dedicated to ensuring that your rights are respected under applicable data protection laws, including the General Data Protection Regulation (Regulation EU 2016/679) (“GDPR”) and the California Consumer Privacy Act (CCPA). This Privacy Policy outlines how we collect, use, store, share, and protect your personal information when you interact with our Website and services.
2. Scope and Data Controller
This Privacy Policy applies to all users of mtlandreliance.com and governs the processing of personal information collected through our Website and associated services. For the purposes of the GDPR, the data controller responsible for your personal data is MT Land Reliance. You may contact us regarding data protection matters at [email protected].
3. Categories of Personal Data We Process
We collect and process various categories of personal data, depending on your interaction with our Website and services:
a. Usage Data: This includes details regarding your interactions with the Website such as IP address, browser type and version, time zone settings, operating system and platform, referring URLs, pages viewed, time spent on pages, and Website navigation paths.
b. Account Data: Includes information you provide when creating an account or completing forms on the Website, such as your full name, postal address, email address, and phone number.
c. Profile Data: Encompasses preferences, service history, behavioral data, purchase history, feedback, reviews, and survey responses.
d. Communication Data: Consists of information you provide through communications with us, including support requests, enquiries, contact forms, call records, and email correspondence.
e. Technical Data: Pertains to device characteristics such as device type, operating system, browser information, screen resolution, and hardware identifiers.
f. Transaction Data: Includes payment details (processed through secure third-party payment systems), order confirmations, billing and shipping information, and transaction history.
g. Preference Data: Covers your marketing and communication preferences, interests in products or services, and other settings indicating how you wish to be contacted.
4. Legal Bases for Processing Personal Data
We process your personal data only where such processing is lawful under the GDPR and CCPA. The legal grounds for our processing activities include:
– Consent: When you provide voluntary and informed consent for specific purposes such as email marketing.
– Contractual Necessity: Where processing is necessary to perform a contract with you or to take pre-contractual steps at your request.
– Legitimate Interests: To operate, improve, and secure our Website and services, and to communicate with you about relevant content, where such interests are not overridden by your fundamental rights and freedoms.
– Legal Obligation: When processing is required to comply with applicable laws or legal processes.
5. Your Rights
Under GDPR and CCPA (where applicable), you are entitled to exercise a range of data rights:
– Right of Access: To request a copy of the personal data we hold about you.
– Right to Rectification: To correct inaccurate or incomplete personal data.
– Right to Erasure: To request deletion of your data, subject to legal retention obligations.
– Right to Restriction: To limit processing under certain conditions.
– Right to Data Portability: To receive your data in a commonly used and machine-readable format and have it transmitted to another controller.
– Right to Object (GDPR): To object to processing based on legitimate interests or to direct marketing.
– Right Not to Be Discriminated Against (CCPA): To exercise your privacy rights without being denied goods or services.
To exercise these rights, please contact us at [email protected]. We may need to verify your identity before fulfilling your request.
6. Security Measures
We implement robust technical and organizational measures to ensure the confidentiality, integrity, and availability of your personal data. Security measures include but are not limited to:
– SSL/TLS encryption during data transmission
– Role-based access control and authentication protocols
– Physical and logical access restrictions to our systems
– Regular data backups and disaster recovery procedures
– Employee training in privacy and data protection principles
Despite these measures, no system is 100% secure, and we encourage you to take precautions to protect your personal data online.
7. International Data Transfers
Your personal information may be transferred and stored outside your country of residence, including to jurisdictions that may not provide the same level of protection as your home country. In such cases, we implement appropriate safeguards such as:
– Standard Contractual Clauses (SCCs) approved by the European Commission
– Data Processing Agreements with third-party processors
– Regional compliance programs where required
By using mtlandreliance.com, you acknowledge that such transfers may occur, and we undertake to protect your data in accordance with this Privacy Policy and applicable laws.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the duration required to comply with legal, regulatory, tax, accounting, or other statutory obligations. Retention periods vary by data type:
– Usage Data: Up to 12 months
– Account & Profile Data: Maintained as long as the user account remains active
– Communication Data: Retained for up to 3 years from the last interaction
– Transaction Data: Kept for at least 7 years in accordance with financial regulations
– Preference and Consent Records: Retained until consent is withdrawn or data becomes irrelevant
9. Cookie Policy
We use cookies and similar tracking technologies on mtlandreliance.com to enhance your browsing experience and analyze site performance. Categories of cookies used include:
– Essential Cookies: Necessary for core functionality and security
– Functional Cookies: Remember your preferences and settings
– Analytics Cookies: Provide insight into how users navigate and interact with the Website
– Performance Cookies: Analyze site speed, responsiveness, and usability
10. Cookie Management and GDPR/CCPA Compliance
You may manage your cookie preferences through:
– Our Cookie Consent Banner, which allows you to accept or reject non-essential cookies
– Browser Settings: Most browsers allow you to block or delete cookies
– Do Not Track (DNT) Signals: We honor DNT signals where supported
California residents may opt out of the “sale” (as broadly defined by the CCPA) of their personal information through our “Do Not Sell My Personal Information” link, when applicable.
11. Children’s Privacy
Protecting the privacy of children is especially important. Our Website and services are not directed to individuals under the age of 13. We do not knowingly collect personal data from children under 13. If you believe we have collected personal data from a minor without parental consent, please contact us at [email protected] and we will act promptly to delete such data.
12. Policy Updates and Notifications
We may revise this Privacy Policy from time to time to reflect legal, regulatory, or operational changes in our data processing practices. We encourage you to review this page periodically for the latest information. Where required by law, we will notify you of material changes and seek your consent if necessary.
13. Contact Us
If you have any questions, comments, or concerns regarding this Privacy Policy or our data practices, please contact us at:
Email: [email protected]
Website: https://mtlandreliance.com
We are committed to maintaining your trust and complying with all applicable privacy regulations. Please reach out if you have concerns, requests, or complaints regarding the processing of your personal data.